How to remove store name from the page meta title?

Please note that some of the changes recommended in this guide involve making direct changes to the theme code. If you encounter difficulties with this, please contact a third-party developer for more troubleshooting, customization, or functionality.

The store name is added at the end of page titles for SEO purposes and make the brand easier to recognize.

If you'd like to remove the store name, this can be done by adjusting the theme code. In your Shopify admin, go to Online Store > Themes, click the ... icon next to your theme copy, and select Edit code.

For Impulse, Motion, and Streamline, you'll be looking for the seo-title.liquid file in your snippets folder. Delete the following code in the file:

  {%- else -%}
    {%- unless page_title contains shop.name -%}
      – {{ shop.name }}
    {%- endunless -%}

For Expanse, Gem, and Fetch, look for page-title.liquid. Then, remove the following code:

    else
      unless page_title contains shop.name
        echo shop.name | prepend: ' – '
      endunless

Make sure to save your changes when you're done.