Why won't my videos autoplay?

The following sections in our themes support video autoplay when the page loads:

• Large video with text box
• Video hero
• Media with text
• Product media videos (videos added to the product media on the product page)

There are a few restrictions to be aware of:

While autoplaying muted videos works on many mobile devices, if that device is in low power mode, they won't autoplay at all. This is most often caused by the iOS battery saver mode or a slow connection. Sometimes the cause isn't known, but the phone decides it can't autoplay videos anyway. This isn't something we're able to bypass, but instead, our code checks for that state and shows the video's play button so users can still interact and watch the video if they'd like.

While the majority of browsers support autoplaying video, since about 2018 most of them have disabled starting videos if they have sound. Therefore we do not have an option to include autoplaying videos with sound and do not suggest attempting it yourself.

Some devices don't allow videos to play inline and behind other elements. Instead, once you click to play them, they enter full screen mode. This was the case for many older iOS devices but they have since moved away from that functionality. If you are still experiencing this, it's not something our theme can work around as it is functionality defined by the phone itself.