There are three effective ways to share discount codes with your customers through newsletter subscriptions in Shopify. Whether you prefer to customize the form's success message, leverage Shopify's built-in notifications, or integrate a third-party email marketing app, these methods offer versatile options to engage and reward your subscribers.

Edit the Success Message:

• Go to your Shopify Admin.

• Navigate to "Online Store" and then click on "Themes."

• Find and click on "Actions" and then select "Edit default Theme content." More info here.

• Look for the "Thank you" or "Success" message related to the subscription form.
  

  

• Edit the message to include the discount code.

• Save your changes.

Modify Marketing Confirmation Email:

• In your Shopify Admin, go to "Settings" and select "Notifications."

• Find the "Customer" section.

• Locate and edit the "Marketing" confirmation email template.

• Include the discount code in the email content.

• Save your changes.

1. Integrate Email Marketing App:

   • Choose a third-party email marketing app (commonly used apps include: Mailchimp, Klaviyo, Privy, or Omnisend). Here a few apps you can look at using.

   • Follow the app-specific instructions to integrate it with your Shopify store.

   • Set up an automated email campaign for new subscribers.

2. Create an Automated Email:

   • In your chosen app, create an automated email that is triggered when a customer subscribes.

   • Design the email content and include the discount code.

   • Configure the email to be sent immediately after a successful subscription.
     

   Reach out to the app support if you need further assistance configuring the success message.