Why is compared-at pricing not displayed in the storefront?

Compare-at pricing is a useful feature that highlights a sale by showing the original price of the product. Here are a few steps you can take to ensure this feature is displayed in the storefront:

1. Correct pricing setup

Make sure that the value in the Compare-at price field is higher than the Price field in your Shopify admin. This is required for the sale price to show up. Example:

2. Markets settings

If your main market isn’t in the European Economic Area (EEA), but you sell internationally to customers in EEA, then Shopify will hide compare-at prices for those customers by default.

You can choose to display compare-at prices by adjusting this setting in the Markets section. Here are the steps:

• In your Shopify admin, go to Settings > Markets.

• Click Preferences.

• Deselect Hide compare-at prices for European Economic Area (EEA) customers.

• Click Save.

You can find more information in this Shopify article.