Sales points provide a concise way to address common questions and reduce friction directly at the point of sale on your product pages. When thoughtfully written, they can help ease customer concerns around returns, shipping options, environmental impact, or other key details specific to the products you offer.
You can use metafields to create product-specific sales points that will appear only for those products that include those metafield values.
Create the product metafield
- From your Shopify admin, go to Settings > Metafields and metaobjects, then select Products under Metafield definitions.
- Click Add definition to create a new metafield.
- Enter a name for the metafield (for example, Sales point).
- Set the Type to Single line text, then click Save.
Assign metafield value
- In your Shopify admin, go to Products and open the product you'd like to display the sales point.
- Scroll to the Product metafields section, enter value to the sales point metafield, and click Save.
Connect sales point block to the metafield
- In the theme editor, navigate to the Product page template by clicking on Products, then Default product from the page selector.
- Under the Product section in the left sidebar, click on Add Block. If you don't see this option, you may need to hover your mouse pointer between existing blocks. A blue plus (+) button should appear, allowing you to add a new block.
- Select the Sales point block and position it as desired within your product template.
- Use the Connect dynamic source (database icon) to connect the metafield.
Check out this quick video on how you can set that up: